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Jun. 27, 2013

Former Netflix Marketing Executive Jessie Becker Joins as CMO; Doug Aley, Founder of Off & Away, Named VP of Product & Corporate Development

MOUNTAIN VIEW, Calif. (June 27, 2013) — Hotel search engine Room 77 today announced the appointment of two strategic executive roles: Jessie Becker, a former Netflix marketing executive, will become the company’s first chief marketing officer; and travel industry veteran Doug Aley will assume the role of vice president of product and corporate development. These strategic hires follow closely on the April appointment of Drew Patterson as the company’s first CEO, as well as the $30.3 million financing round announced earlier this year to support the company’s continued growth and international expansion.

“Jessie and Doug are the best in their fields, and we’re excited to welcome them to the Room 77 team. Their experience will be invaluable as we build the world’s leading hotel search engine,” said Drew Patterson, CEO of Room 77. “It’s still too hard for travelers to find the best room at the best price; adding Jessie and Doug to our already incredible team of PhD data and search scientists and industry pros will accelerate our efforts to solve this problem.”

As chief marketing officer, Becker, 45, will oversee all marketing activities for the organization, including branding, customer acquisition, PR and social media. Most recently, Becker was interim chief marketing officer at Netflix, where she was responsible for the global brand, customer acquisition and consumer insights programs. She joined Netflix in 2000 and held a variety of marketing positions with increasing responsibility, including vice president of consumer marketing. Prior to Netflix, Becker worked at, Oracle and IRI Software. Becker holds a bachelor’s in History from the University of Pennsylvania, a bachelor’s in Economics from The Wharton School, and an MBA from Stanford University, where she was an Arjay Miller Scholar.

“I’m incredibly impressed with what Room 77 has done to date, the caliber of people on the team and the investors behind them,” said Becker. “Room 77 is really just getting started, and I’m excited to climb aboard another great business and help navigate the path to becoming a global brand.”

Aley, 34, will oversee product development for Room 77’s mobile and Web offerings and strategic opportunities as vice president of product and corporate development. Aley most recently held the same position at Zulily, a daily deals company focused on moms, babies and kids. Previously, Aley was chief of member experiences at Lockerz, which acquired Off & Away, an auction-based travel startup Aley co-founded and led as CEO. Before that, Aley was vice president of marketing and business development at Jott Networks (sold to NUAN ‘09), and he also previously led product management efforts in retail and digital categories at Aley holds a bachelor’s from Stanford University and a MBA from Harvard Business School.

“Room 77 has established itself as an innovator that’s pushing the limits of hotel search, and I’m really excited to join the team and disrupt this category for the better,” said Aley. “Because Room 77 isn’t weighted down by legacy, it can shape how travelers shop for and book hotels on mobile and the Web, now and in the future.”

Room 77, which officially launched in 2012, searches more hotel sources – including hotel direct sites – and rate types than any other travel search engine. Because of this, Room 77 uncovers an average of $72 in savings per hotel stay in two out of three searches.

The company, which now employs 40 people, has raised $43.8 million to date from strategic partners, venture firms and high-profile angels, including: Expedia, Inc.; Concur Technologies; General Catalyst Partners; Sutter Hill Ventures; Felicis Ventures; Rich Barton, founder of Expedia and co-founder of Zillow; Erik Blachford, former CEO of Expedia and IAC Travel; Hugh Crean, former CEO of Farecast; Spencer Rascoff, co-founder of Hotwire and CEO of Zillow; and Bob Pittman, founder of MTV, among others.

About Room 77

Room 77 is a growing hotel search engine where travelers can instantly shop hundreds of travel sites at once to find great hotel deals. By combining fast and comprehensive search technology with unprecedented service, Room 77 helps users save time and money – and score a great room. Two out of three searches on Room 77 uncover real hotel savings, averaging $72 per stay. Plus, only Room 77 offers free Room Concierge service, which leverages Room 77’s proprietary room data and insights to get travelers in a room that meets their needs. Based in Silicon Valley, Room 77 launched out of beta in 2012, and has raised $43.8 million. For more information, visit

Room 77 is a registered trademark of Room 77, Inc.

FOR MORE INFORMATION CONTACT: Mel Bolton, 510-704-0870,

Mar. 28, 2013

Former Kayak Exec and Jetsetter Co-Founder and CEO Takes Helm of Rapidly Growing Hotel Search Engine

Jan. 3, 2013

Expedia, Inc. Joins Existing Investors in Latest Round to Help Room 77 Expand Globally
Following Transformative Year of Significant Growth Helping Travelers Uncover Hotel Savings

May 31, 2012

Room 77’s Mobile App for iPhone Receives a Major Upgrade, Now Supports Hotel Search and Booking for More Than 200,000 Properties Worldwide
Travelers Gain Access to Best Prices and the Industry's First Room Concierge Service

Apr. 12, 2012

New Hotel Search Engine Room 77™ Introduces Special Discounted Rates, Ability to Earn Loyalty Points and Pay at Hotel
Travelers Can Shop Rates From All Major Travel Sites and Book Special Deals up to 50 Percent Off, Including Rates for AAA Members and Senior Citizens, All in One Search

Nov. 10, 2011

Room 77™ Launches Powerful New Hotel Shopping and Booking Engine; Introduces Industry’s First Room Concierge - for Free
Instantly Shop & Compare Prices at All Major Online Travel Agencies at Once – Then Book
Room Concierge Uses Room 77’s Proprietary Room IQ to Help Travelers Score a Great Room

Aug. 10, 2011

Users Can Now Search Rooms in Thousands of Hotels in Nearly 30 Destinations

Jun. 09, 2011

General Catalyst Partners Leads Round; PAR Capital Management, Sutter Hill Ventures, Felicis Ventures and Other Angels Participate

Feb. 24, 2011

Room 77 Unlocks Valuable Hotel Room Data and Virtual Room Views to Help Travelers Find a Great Room
World's First Hotel Room Database and Search Engine Launches Public Beta and Free iPhone App; Calls on Fellow Travelers Around the Globe to Help Crowd Source Room Data and Photos at Top Hotels

In the News

USA Today

Check into these hotels, check out July 4th fireworks
USA Today | Jul 2, 2013


Will Room 77′s deep pockets and strong hotel product get it a seat at the table?
Skift | May 23, 2013


Room 77 taps Drew Patterson to be CEO [UPDATED with Brad Gerstner Q&A]
tnooz | Mar. 28, 2013


Expedia-Backed Site Room 77 Names Patterson CEO
Bloomberg | Mar. 28, 2013

Silicon Valley Business Journal

Room 77 hires first CEO, acquires startup
Silicon Valley Business Journal | Mar. 28, 2013


Room 77 Closes $30.3 Million Series C From Expedia And Others To Take Its Hotel Search Engine Global
TechCrunch | Jan. 3, 2013


Hotel Search Engine Room 77 Raises $30 Million From Expedia, Others
Forbes | Jan. 3, 2013

All Things Digital

Expedia Invests in Room 77’s Big $30 Million Round
AllThingsD | Jan. 3, 2013

Travel & Leisure

Best Apps and Websites for Travelers
Travel + Leisure | Sep., 2012


Five Essential Travel Booking Apps
7x7 | Sep. 20, 2012


Score the best hotel deals with Room 77
appolicious | May 8, 2012


Book A Room On Room 77, And You'll Be Rewarded (Handsomely)
HotelChatter | Apr. 13, 2012


Can a travel startup change the way hotels think about rates and distribution?
tnooz | Apr. 12, 2012

Fox News

8 cool new tools for finding the perfect hotel
Fox News | Mar. 12, 2012


TripIt Owner Concur Backs Personalized Travel Search Engine Room 77
TechCrunch | Feb. 2, 2012

Fast Company

50 new tech tools you should know about
CNN | Jan. 25, 2012

Fast Company

Room77 Helps Travelers Avoid Playing Room Roulette With Hotels
Fast Company | Dec. 6, 2011

The Wall Street Jounral

Hotel Booking for Procrastinators or the Picky
Wall Street Journal | Nov. 29, 2011

USA Today

Room 77 lets you select specific hotel rooms
USA Today | Nov. 21, 2011

CBS Moneywatch

Book a great room on your next business trip
CBS | Nov. 14, 2011

Travel Weekly

Hotel site Room 77 pledges to help customers find the right room
Travel | Nov. 11, 2011


Not all rooms are created equal
Reuters | Nov. 11, 2011

Hotel Chatter

Le Parker Meridien Gets Help From A Psychic | Nov. 11, 2011

Smarter Travel

Get Help Booking the Room You Want with Room 77's New Request Service
Smarter Travel | Nov. 10, 2011

Get the right room with a computer-concierge | Nov 10, 2011

New York Times

Room 77, a New Way to Search for Hotel Rates
New York Times | Nov 10, 2011

New York Times

Snagging a Room With a View, Through the Web
BITS - NYT | Nov 10, 2011

Robert Scoble

Traveling soon? Room77 helps you find a better room
Robert Scoble | Nov 10, 2011


Precision hotel room finder, Room 77, now does booking
CNET News | Nov. 10, 2011


Room 77 makes picking hotel rooms even easier
Vatornews | Nov. 10, 2011


Personalized Travel Search Engine Room 77 Now Allows You To Book Hotel Rooms
TechCrunch | Nov. 10, 2011


Room 77 launches metasearch and emailing room requests to hotels
Tnooz | Nov. 10, 2011

PC World

Save on travel with these useful sites
PC World | Oct 30, 2011


Hotels with the most beautiful views
Forbes | Oct 21, 2011

Daily Mail

Website of the week
Daily Mail | Oct 5, 2011

USA Today

Digital Traveler: TripAdvisor Room Tips leave room for improvement
USA Today | Sept. 26, 2011

USA Today

Hotel search engine Room 77 adds properties in Asia & Europe
USA Today | Sept. 23, 2011

Budget Travel

Preview your next trip with a virtual tour
Budget Travel | Sept. 23, 2011


Room 77 begins move into Asia
Tnooz | Sept. 22, 2011

Peter Greenberg

New Hotel Search Engine Features: Heatmaps, Room Design Searches, and Un-Doctored Photos | Sept 20, 2011

New York Times

Room 77 comes to Android
New York Times | Aug 11, 2011

USA Today Travel

Hotel room views: Room 77 launches Android app
USA Today | Aug. 10, 2011

Android Guys

Search 500,000 hotel rooms on Room 77
Android Guys | Aug 10, 2011

Orlando Sentinel

Check out views from Lauderdale hotels, room by room
Orlando Sentinel | July 11, 2011

Travel Channel

Room 77 Review
Travel Channel | July 2011

Budget Travel

Open secret websites for booking hotels
Budget Travel | June 14, 2011

Travel Leisure

New Website Helps Travelers Pick the Best Hotel Room
Travel & Leisure Blog | June 13, 2011

Washington Post

Room 77 gives you a room with a view
Washington Post | June 10, 2011

All Things Digital

Room 77 Gets $10.5 Million to Help You Find a Better Hotel Room
AllThingsD | June 9, 2011

San Jose Mercury News

Wiretap: Bay Area venture capitalist had front-row seat for Three-Mile Island
San Jose Mercury News | June 9, 2011


Search Engine Room 77 Raises $10.5M For Personalized Hotel Room Recommendations
TechCrunch | June 9, 2011


The Daily Start-Up: Clips Out $200M At $1B Valuation
WSJ – Venture Capital Dispatch | June 9, 2011

Room 77 Tucks $10.5 Million Under the Mattress | June 9, 2011


Venture Capital Deals
FORTUNE | June 6, 2011

A New Way to Search for Lodging Online Magazine | June, 2011

Network World

Room 77, taking the surprise out of hotel rooms
Network World | May 10, 2011

Bloomberg BusinessWeek

Startups Prepare for Takeoff
BusinessWeek | May 5, 2011

Peter Greenberg

Choosing Your Hotel Room, For A Price
Peter Greenberg | May, 2011


Can Room 77 scale up by sleuthing?
TNooz | Apr. 29, 2011

Hotel Marketing Strategies

What hotel managers need to know about Room 77
Hotel Marketing Strategies | Apr. 12, 2011

SFGate - see your room before you book it
SFGate | Apr. 10, 2011


Book a Better Hotel Room With Room 77
Mashable | Apr. 8, 2011


Room 77: See the View From Your Hotel Room Before You Book
BNET | Apr. 5, 2011


Room 77: “See” Your Next Hotel Room Before You Book It
Vagabondish | April 2011

The New York Times

Web Site Reveals Hotel Rooms Before You Check In
The New York Times | Mar. 7, 2011

USA Today

Room77 lifts curtain on hotel room reservations
USA Today | Mar. 7, 2011

Los Angeles Times lets you know what kind of view your room has
Los Angeles Times | Mar. 6, 2011

The Independent

New website promises a room with a view
The Independent(UK) | Feb. 28, 2011


Week in Review
Reuters | Feb. 26, 2011


Staking Out Your Next Hotel Room
UrbanDaddy | Feb. 25, 2011

ABC News

Room 77: Check Out Your Hotel Room Before Checking In
ABC News | Feb. 25, 2011

Bloomberg BusinessWeek

New Efforts to Sell Empty Hotel Rooms
Bloomberg BusinessWeek | Feb. 25, 2011

AOL Travel

Room 77 Helps Travelers Choose a Hotel Room With a View
AOL Travel | Feb. 25, 2011

All Things Digital

Travel Search Gets Granular With Room 77
AllThingsD | Feb. 24, 2011

USA Today Travel

Start-up Room 77 lets you see your hotel-room view before you arrive
USA Today | Feb. 24, 2011


Room 77 locates choice hotel rooms, new biz angle
CNET News | Feb. 24, 2011


Room 77's Hotel Database Wants To Make Sure You Find A Room With A View
TechCrunch | Feb. 24, 2011

Venture Beat

Room 77 helps you find the best hotel room
Venture Beat | Feb. 24, 2011


Room 77 Helps Travelers Pick the Best Hotel Rooms—And Get Virtual Peek Out the Windows
Xconomy | Feb. 24, 2011

Hotel Chatter

New Website Room 77 Helps Match You Up with Your Hotel Room Crushs | Feb. 24, 2011

Travel Weekly

Hotel search engine Room 77 offers data on specific rooms
Travel | Feb. 24, 2011


Room77 has a view to shake up online hotel shopping
Tnooz | Feb. 24, 2011

Fact Sheet

Download Fact Sheet

Fun Facts

(Updated March 13, 2013)

The Basics

Room 77 provides the most advanced hotel shopping experience on the Web today. We offer lower prices, faster search and more rates so travelers can always find and book the best deal and the best room. We search hundreds of leading travel sites for more than 200,000 hotels worldwide and uncover unique deals and special rates, such as AAA and senior discounts, that can save travelers up to $72 off per stay. Additionally, only Room 77 offers the industry’s first Room Concierge service, which leverages our unique hotel insight to get travelers into better rooms. Mobile users get access to the same great prices and Room Concierge service on iOS, Android and our mobile-optimized website.

Founded: 2009

Funding: $43.8 million

Public beta launch: February 2011

Launch of search and booking engine + Room Concierge: November 2011

Travel Factoids

Travelers’ Feedback on Hotel Rooms and Online Travel Sites

Three in Four (74%) travelers who have stayed in a hotel report they have been disappointed in a hotel room assigned to them1. Of these, disappointments include:

  • 40% Noise – thin walls
  • 40% Dirty room
  • 36% Room location
  • 33% Obstructed or unattractive view
  • 33% Disappointing amenities (toiletries, mini-bar items, television, cable service, sheets, etc.)
  • 26% Room was too small
  • 26% Wi-Fi signal strength was bad
  • 21% Too few outlets for my electronics
  • 15% Did not have my bed size

More than half (55%) of adults book hotels using an online travel website (Expedia, Orbitz, Priceline, Travelocity, etc.)1. Of these, 93% think they get the average or worst room in the hotel due to the fact they use these sites while only 7% think they get the best rooms.

Traveler Need and Demand

The hotel experience is the most important factor in creating an overall positive travel experience. More than two in three travelers (66%) think hotel aspects are among the most important in providing an overall positive travel experience2. Other factors include:

  • 59% Restaurants
  • 52% Trip activities
  • 32% Airline seat
  • 28% Airport/other ground transportation
  • 23% Shopping options
  • 20% Rental car
  • 17% Airline amenities

1 This survey was conducted online within the United States by Harris Interactive on behalf of Room 77 from October 25-27, 2011 among 2,115 adults ages 18 and older of whom 1,947 have stayed in hotels and 1,157 have booked using online travel websites.

2 This survey was conducted online within the United States by Harris Interactive on behalf of Room 77 from February 1-3, 2011 among 2,141 adults ages 18 and older of whom 1,786 have traveled and 1,720 have stayed in hotels.


Kevin Fliess / Room 77

TLA Morning News KTLA (CW) Los Angeles, CA 07/11/11 7-8 AM

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Room 77

KNTV-NBC San Francisco - Oakland - San Jose, CA 05/27/11 6 PM

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Room 77

CBS 5 News at 6 PM KPIX (CBS) San Francisco 03/22/11 6-7 PM Length:02:14

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Room 77

Headline News CNN Headline News National 02/27/11 9-10 AM Length: 00:23

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