Room 77 Does SXSW Interactive

Yup, you read that right! We’re moseying on down to Austin, Texas, to join the techie madness that’s SXSW Interactive. In case you’re unfamiliar, SXSW is an annual exhibition of music, technology and film that draws tens of thousands of people from all corners of the world. The Interactive portion of SXSW, taking place March 9 – 13, 2012, is a confluence of tech entrepreneurs, investors, companies, brands, start-ups and tech-hungry consumers, all coming together to sample the latest and greatest from the digital world.

Not only are we thrilled to be attending such an awesome conference, but we’re excited to announce that our founder and chairman, Brad Gerstner, will be speaking on the Crowdsource This! panel with Jason Calacanis, founder and CEO of, and Rich Barton, co-founder and executive chairman of Together, they’ll address the pros and cons of employing user-generated content, and discuss how companies can leverage this unique content to help build their business. So if you’re going to be in Austin for SXSW, be sure to catch this panel – you won’t want to miss it.

Crowdsource This! Harnessing the Crowd for Content
Date: Tuesday, March 13, 2012
Time: 5:00 p.m. – 6:00 p.m.
Location: Sheraton Austin, 701 East 11th St.
Room: Creekside I & II
Twitter Hashtag: #SXHarness

Last, but definitely not least, a few of our team members will be hitting the pavement in Austin to hook attendees up with some swag that they’ll be scrambling to get their hands on. Spot us at SXSW for a chance to win prizes; we’ve got something BIG up our sleeve that’ll prove we’re crushing the competition when it comes to hotel search. Be sure to follow us on Twitter (@Room_77) for up-to-date details on where to find us and how to win prizes.

Posted In: Tips & Treats

About | Marketing Communications Scallywag

Jessica, or "Skely" as she’s known around the office, had her first taste of adventure at the age of two, when her father put her on a child leash and took her hiking at Point Lobos in Monterey, California. Well, the leash eventually came off, but her love for exploring never ceased. Her adventures include scuba diving with manta rays, rock climbing and rappelling off 150-foot cliffs, and solo camping in Utah at the age of 14. Prior to Room 77, Jessica worked as a content producer for TravelMuse, an online travel-planning site, and as an editor at Your Music Magazine. When she’s not blogging for Room 77, you’ll find her reading a good book or spiraling further into the depths of her 30 Rock addiction.